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How to measure artist momentum
Momentum is a reading of a series you already track. It is not a crystal ball and it is not Hype under another name.
On vocumi, Trend Score estimates week-over-week change in vocumi Score. Momentum is a MACD overlay on a selected metric’s weekly history. Intensity is RSI. Both sit on Pro/Team Data Analysis. Metrics refresh weekly, not in real time.
What is the difference between Hype, Trend, and Momentum?
Hype is a separate 0–100 attention score. Trend is the slope of vocumi Score. Momentum (MACD) and Intensity (RSI) are chart overlays on history you already have. Do not collapse them into one slogan.
When is weekly good enough?
A&R meetings are not second-by-second. A Sunday pipeline with a seven-day roster cadence is a watch, not a trading terminal. Pulse is the on-demand written brief when the call is today.
How does Rising Stars use these numbers?
Alerts fire when a roster artist newly crosses trend above 20 and hype under 80, after the weekly job, once per crossing. That is a watch, not a market-wide overnight hunt.
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