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How to build an artist evaluation framework
If every scout uses a private formula, the label does not have a framework. It has folklore.
An evaluation framework is a sequence the whole desk can repeat: brief fit, vocumi Score, pillar read, spike versus climb, Pulse if needed, printed pack. Weights in code can change; the sequence should not. The Score does not predict a hit.
What are the layers, in order?
Fit first. Scale second. Trajectory third. Narrative fourth. The pack last. Skipping fit produces a ranked list of the wrong acts.
- Fit: Vibe Search or a written brief.
- Scale: vocumi Score 0–100.
- Trajectory: Trend, Hype, Intensity/Momentum on Pro/Team.
- Narrative: Pulse on-demand; Strategic Summary when generated.
- Pack: Reports.
What does this look like in a Tuesday meeting?
Eight names on the shared roster. Two fit the brief; six do not. Drop the six before anyone argues Score. Of the two that remain, one has high Hype and a flat Trend; the other is quieter on Hype and has climbed on vocumi Score across three weekly points. The room still listens. The sequence is what made the argument comparable.
How do you keep the framework honest?
Publish the methodology internally. Do not let marketing language say seven composite dimensions if the formula uses four or five pillars plus separate Hype. vocumi’s public methodology page is the external version of that honesty.
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